The Rupee Will Not Wait For You.
Rajesh runs a packaging business in Pune. ₹14 crore turnover. Twenty-two staff. He has been "thinking about" buying Claude Pro for his team for six months. Every month he opens the pricing page. Every month he sees a slightly different number in rupees. He notices the number. He
You Did The Work. Nobody Online Knows You Did.
You don't post on LinkedIn. You don't write a newsletter. Your website was last updated in 2019. Your Instagram is twelve photos from your daughter's wedding. This is not laziness. It is time. And taste. And the quiet feeling that writing about your own
Your Customer's AI Agent Is About To Decide If You Exist
Priya runs a CA firm in Noida. Her office printer dies on Friday evening. She needs a new one by Monday. Today, she opens Google. Types "best laser printer for CA office under 15000". Reads four review blogs. Watches one YouTube video. Calls Reliance Digital. Drives to the
The Round-Tripping Tax You Pay. Everyday.
You ask Claude to draft a follow-up to Sharma-ji, the client who went quiet on the proposal. You read the reply. Too formal. You type "make it warmer, we have known him for years." You read again. Now it sounds chatty. You type "somewhere in between, professional
The Rupee Will Not Wait For You.
Rajesh runs a packaging business in Pune. ₹14 crore turnover. Twenty-two staff. He has been "thinking about" buying Claude Pro for his team for six months. Every month he opens the pricing page. Every month he sees a slightly different number in rupees. He notices the number. He
Your Buyer Was Born After Your Logo.
Your logo was drawn in 1999. The 26-year-old in procurement at the account you most want to win was born in 2000. He has been alive for less time than your logo has. He decided in eight seconds you were not a serious supplier. You never made the shortlist. Your
I Quit. So Can You.
I have found joy in quitting. I want to tell you how it happened. Some of you are watching someone you love do the things I used to do. Some of you are doing them yourself. Either way, this is for you. It was late 2022 when I first opened
Your First Agent Is Not in Your Office. It Is in Your Car.
Last week I said the first AI agent is already on your laptop. The ChatGPT tab you have opened a hundred times. That was true. It was not the whole truth. The first agent in your life is somewhere else. It is in your car. Nobody warned us about this
Stop Trying to Optimize Processes You Never Built.
AI for Indian SMBs has finally arrived. It's the first business tech that works on Excel, WhatsApp and Tally, giving you marketing, research, HR and analyst capabilities for ₹2.4L a year.
Do You Feel Behind on AI Agents? So Do I.
I do not know what to do about AI agents. There. I said it. I run the workshops. I write the newsletter. I am the AI guy. I am supposed to know. And most days I do. At least about today's version of this thing. But every Monday
Spend More ₹ Today. Save More ₹ Tomorrow.
This will sound strange. But the smartest financial move your business can make this week is to spend more money. Right now. Today. Not on new tools. Not on new hires. On the exact same subscriptions you are already paying for. Just pay for the full year instead of month
Your Email Provider Can Read Your Mail
When you send a letter, you seal it in an envelope. You hand it to the postman. He carries it. He delivers it. He does not open it. He does not read it. Email does not work like this. The postcard problem Most email is like a postcard. Not a
Your AI Is Sitting Unused Like That Gym Membership
You have used AI. You have asked it to write an email. Summarize something. Maybe rewrite a message to sound more professional. You know it works. Then someone at a dinner says "you should use AI more." Your CA says it. Your cousin's son says it.
